Eyewitness NewsHOUSTON (WABC) -- Across America, outraged moms have descended upon Target stores with nursing babies in tow.
It's a show of support for one mom from Texas who says she was bullied by Target employees for breastfeeding in a store.
It's not a sit-in as much as a nurse-in. The group Mothers Across America protested at more than 100 Target stores around the country. Their message is that breastfeeding in public is only an issue for the people that make it an issue.
Michelle Hickman started the national protest through a Facebook page, now with almost 7,000 members, after she sat down at her local Target near Houston to feed her blanket-covered infant in a remote part of the store. But she was asked to go to a fitting room."It's not about me," Hickman said. "It's not about Target. It's about women everywhere all over the world, that this is having an effect all over the world on a daily basis, and them standing up for their rights."
Hickman never dreamed the protest would go viral, but thousands of mothers came out with their babies in solidarity. Target says they welcomed the demonstrators.
"Target is a family-oriented company," Chicago Target manager Ashley Krehoff said. "So if a guest chooses to breastfeed in our store, Target supports it 100 percent."
Not all shoppers were completely comfortable with the protest.
"As long as they're covered up, I feel that, you know, they're not bothering anybody else," one shopper at a Target in California said.
But the protesters believe breastfeeding is nothing to be ashamed of.
"It's best for baby, best for mom," one protester said.
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